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No Bounds Blog - Inbound Marketing Without Bounds

When to Choose In-House Marketing Instead of an Agency

Ben Donahower

inbound marketing, marketing agency

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Despite all the valid points for letting a marketing agency do all your work, there are times when you should rely on your in-house team to do everything. Here’s when it’s usually smarter to stick to in-house instead of retaining an inbound agency.

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Why Use a Style Guide?

Ben Donahower

inbound marketing, style guide

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A Style That Appeals to Your Buyer Personas

Buyer personas should inform your style guide. A buyer persona is an imaginary person who best describes your ideal target: their sex, age, occupation, marital status, etc. In addition to demographic information, the most effective buyer personas include a psychographic profile including what their typical day at work and at home look like. Here’s an example buyer persona for a purchasing agent.

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5 Reasons to Hire an Agency

Ben Donahower

inbound marketing, marketing agency

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Are you weighing the pros and cons of hiring an agency and are still unable to make a choice? Here are five good reasons to hire an agency to help you make the right call.

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When is the Right Time to Hire an Agency?

Ben Donahower

inbound marketing, digital marketing, marketing agency

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A 12-step Content Strategy Template

Ben Donahower

inbound marketing, content marketing, content strategy

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Creating a content strategy can be a long and tedious process, especially since there are many things to be considered along the way. We give you a short 12-step content strategy template to follow when making your own content strategy to save time and focus on the most important issues.

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Content Marketing vs. Traditional Marketing

Ben Donahower

inbound marketing

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The First Step to Creating an Inbound Marketing Strategy

Ben Donahower

inbound marketing

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What are Buyer Personas and why do we Need Them?

Ben Donahower

inbound marketing

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Inbound vs. Outbound Marketing

Ben Donahower

inbound marketing

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The inbound marketing methodology is a process where strangers become visitors, visitors leads, and leads customers nurtured by content through each stage of the buyer’s journey as opposed to outbound marketing where marketers find customers by targeting an audience that they believe are right for their product or service. Both approaches have their advantages, so this side by side comparison will help you understand whether you should go all in on inbound, stick with convention marketing methods, or take a blended approach. Before we compare the two marketing approaches, let’s do a quick recap of what techniques belong where.

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Is Inbound Marketing Right for my Company?

Ben Donahower

inbound marketing

0

 

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