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Why Use a Style Guide?

Ben Donahower

inbound marketing, style guide

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A Style That Appeals to Your Buyer Personas

Buyer personas should inform your style guide. A buyer persona is an imaginary person who best describes your ideal target: their sex, age, occupation, marital status, etc. In addition to demographic information, the most effective buyer personas include a psychographic profile including what their typical day at work and at home look like. Here’s an example buyer persona for a purchasing agent.

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5 Reasons to Hire an Agency

Ben Donahower

inbound marketing, marketing agency

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Are you weighing the pros and cons of hiring an agency and are still unable to make a choice? Here are five good reasons to hire an agency to help you make the right call.

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Agency vs. In-House Marketing

Ben Donahower

marketing agency, marketing

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One of the biggest strategic decisions you will make about marketing your business is… who will do it? There are times when it’s best to keep all of your marketing in house and others when it will benefit you to retain an agency.

Pros of Hiring an Agency

Hiring a marketing agency works well if you don’t have the expertise in house to leverage online marketing to the extent needed to meet your growth goals, growing or managing your team would be cost inefficient or too time consuming compared to retaining an agency, and you see the benefits of objective advice. These are some of the agency pros to consider:

Wide Range of Skills

Online marketing requires a wide range of skills: content creation, SEO, social media marketing, and other roles depending upon the complexity of your marketing strategy as well. Small, in house teams of generalists or who have advanced skills in a piece of the marketing puzzle are an asset, but by retaining a marketing agency, you both broaden and deepen the skill set of people working for your business dramatically.

On the other hand, there are times that your business might look to an agency with specific expertise: industry knowledge and understand Hubspot or other tools that you have already invested in for example. Hiring an inbound marketing agency

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When is the Right Time to Hire an Agency?

Ben Donahower

inbound marketing, digital marketing, marketing agency

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A 12-step Content Strategy Template

Ben Donahower

inbound marketing, content marketing, content strategy

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Creating a content strategy can be a long and tedious process, especially since there are many things to be considered along the way. We give you a short 12-step content strategy template to follow when making your own content strategy to save time and focus on the most important issues.

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Content Marketing vs. Traditional Marketing

Ben Donahower

inbound marketing

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The First Step to Creating an Inbound Marketing Strategy

Ben Donahower

inbound marketing

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What are Buyer Personas and why do we Need Them?

Ben Donahower

inbound marketing

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Inbound vs. Outbound Marketing

Ben Donahower

inbound marketing

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The inbound marketing methodology is a process where strangers become visitors, visitors leads, and leads customers nurtured by content through each stage of the buyer’s journey as opposed to outbound marketing where marketers find customers by targeting an audience that they believe are right for their product or service. Both approaches have their advantages, so this side by side comparison will help you understand whether you should go all in on inbound, stick with convention marketing methods, or take a blended approach. Before we compare the two marketing approaches, let’s do a quick recap of what techniques belong where.

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4 Stages of the Inbound Marketing Methodology

Ben Donahower

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How do you turn strangers into customers? Answering this question is the crux of any successful business. You need a process to guide your prospects along a buyer’s journey to generate new business. The inbound methodology to convert strangers into customers is a powerful approach to do just that in these four stages:

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