One of the biggest strategic decisions you will make about marketing your business is… who will do it? There are times when it’s best to keep all of your marketing in house and others when it will benefit you to retain an agency.
Pros of Hiring an Agency
Hiring a marketing agency works well if you don’t have the expertise in house to leverage online marketing to the extent needed to meet your growth goals, growing or managing your team would be cost inefficient or too time consuming compared to retaining an agency, and you see the benefits of objective advice. These are some of the agency pros to consider:
Wide Range of Skills
Online marketing requires a wide range of skills: content creation, SEO, social media marketing, and other roles depending upon the complexity of your marketing strategy as well. Small, in house teams of generalists or who have advanced skills in a piece of the marketing puzzle are an asset, but by retaining a marketing agency, you both broaden and deepen the skill set of people working for your business dramatically.
On the other hand, there are times that your business might look to an agency with specific expertise: industry knowledge and understand Hubspot or other tools that you have already invested in for example. Hiring an inbound marketing agency